Recently, uncertainty has clouded the vision of field service leaders. However, field service industry leaders can clear the way toward exponentiality with a few proactive moves.
By setting a goal-driven focus, promoting better communication, and laying down strategic growth expectations, you can rise above uncertainty and grow in any climate.
Even though fear and uncertainty have risen in the last two years, they were obstacles prior to the pandemic. They were just less visible. For instance, shocking events, such as 9/11 and the attack on Pearl Harbor would have created uncertainty if they weren’t such sudden events. Today’s uncertainty is right in front of our faces.
The first step in leveraging fear and uncertainty is realizing the field service industry is positioned to succeed when other sectors might not. It’s one reason the field service management sector is projected to grow from a $2.85 billion pre-pandemic industry into a $7 billion market by 2026.
Once you’ve realized your unique position in the industry, there’s a secret to overcoming fear, uncertainty, and doubt: vision. You can push beyond shaky ground by anchoring the business in a clear vision and goals. Defining, grabbing ahold of, and communicating this vision will lay a sturdy foundation to stand on even as the market ebbs and flows.
Tapping into an exponential mindset during uncertainty requires a sharp focus on the most critical pieces of your business. Here are the main areas to spend your energy if you want to lead during turbulent times and spark more growth:
Remember, everything successful starts with a plan. Building the foundation of quality data through an all-in-one field service management solution will help you make informed decisions when you’re ready to grow. Knowing where you’re taking your business both now and in the future is good for customer relationships and it’s good for your culture.
Once you’ve nailed down goals and a vision, you’ll have the ingredients to spark exponentiality. Still, it takes clear communication to kick-start your organization’s growth engine. When everyone is focused on the same goal, the tide will start pushing in that direction, and it’s easy to ride that momentum to success.
For instance, at Davisware, we made it a point to create goals for each individual that were SMART (specific, measurable, actionable, realistic, and timely). We also made sure those goals were tied to the organization's success.
At first, we established goal setting for the organization and vision-casting at our annual meeting in December. While these goals were clear for leaders, much of the rest of the organization never thought about them again or heard them again until the end of the year.
After mapping each person’s SMART goals directly to the organizational SMART goals, we communicated them in our weekly all calls, in our leadership meetings, and in everything we put out internally.
As a result, our teams saw how their contribution impacted the organization’s goals. This revealed success faster and took the burden off the leadership to maintain a single line of sight to goals. Regularly and concisely articulating the organizational goals created ownership across the organization and emphasized the need for a possibility mindset.
Field service business leaders may feel as though uncertain times are stunting their growth plans. However, if you’re leading a field service company, you’re in a unique position to tap into exponential growth. It just takes a bright vision, unshakable goals, and crystal-clear communication to unlock that exponential mindset company-wide. With that winning combination, you’ll have the framework to grow, scale, and race ahead as other companies sit idle in a cloud of uncertainty. Watch "The Power of Technology in the Field" webinar on demand.